Cheap as Chips Discount Stores
- Investment type:
- Management Buy-out
- Retail (Discount Variety)
- Initial Investment:
- September 2016
Members of the ACTA Capital team were responsible for the Cheap as Chips investment whilst at Alceon Group.
Cheap as Chips is a discount variety store business headquartered in Adelaide South Australia with a strong regional presence across South Australia, Victoria and New South Wales.
Cheap as Chips’ value-based product proposition across a diverse range of categories, coupled with its large-format stores, differentiates it in the key markets in which it operates. Its recently-launched ecommerce offering will further supplement its 40+ store network and underpin future growth.
Alceon acquired the business in September 2016 from the original founders. The original investment was structured as a management buy-out.
Under Alceon’s ownership to date, Cheap as Chips has seen significant operational improvement and materially grown profitability.